The Trans* Awareness Project (TAP) is a poster and digital media campaign at the University of Minnesota that attempts to challenge stereotypes and cultivate an environment which celebrates and respects people of all genders.

This campaign aims to break down barriers between communities and establish positive social change by showcasing empowering snapshots of local trans* communities and bringing attention to the challenges that many trans* people face in daily life.

Methods

The project was coordinated and implemented by two students at the University of Minnesota through a collaboration with members and staff of the Transgender Commission, GLBTA Programs Office, University of Minnesota Libraries, and the Queer Student Cultural Center.

TAP portrays the images and quotes of five trans* identifying persons from both the University of Minnesota Twin Cities and the broader Twin Cities’ community. In March 2013, these posters were displayed throughout the University of Minnesota Twin Cities Campus in strategic locations including the Libraries, Student Unions, Boynton Health Services, the GLBTA Programs Office student art gallery, and other offices throughout the University.

More about the Trans* Awareness Project