What: Beauty in a Briefcase: Images from Horticultural Sample Books
When: Through October 13, 2013
Where: Andersen Horticultural Library
Nineteenth century nursery firms hired salesmen to travel extensively, taking orders for trees and shrubs to be delivered the following spring. Their marketing tool of choice was the innovative nurseryman’s “sample book” or plate-book. Sumptuously illustrated, they are as beautiful today as when first used.