Get ready to take your research to the next level! This exhilarating workshop is all about viewing your hard-earned research as potential game-changing innovations that can revolutionize the market. We're giving you the opportunity to dive deep into the real-world impact of your work, identify the problems you're solving, understand where they fit into the global context, and discover who could play a part in catapulting your research beyond the lab walls. Especially designed for curious and ambitious 1st and 2nd year PhD students and Master's students with an eye on a PhD, this workshop is set to ignite your innovative spark!